Marketing Strategy Proposal Essay Example | Topics and Well Written Essays - 2000 words

Marketing Strategy Proposal - Essay Example Mostly strength and weaknesses involves the evaluation of factors related to internal business capabilities, Opportunities and threats keenly deal with the external factors that somehow affect the business. Companies always design a strength assessment to measure their competencies.Here, a business thoroughly evaluate its marketing and promotion objectives for it strength based on its internal capabilities (Lussier, 2012). To optimize the development occurring in the beverage market, Starbuck has failed to perfectly match its strength to the existing opportunities. With its reputation of producing high quality products, which attract potential customers daily, the company has to effectively assign resources to exploit this business. Starbucks need to develop efficient strategies that inform its potential client of its reputation for quality and its close proximity.Secondly, Starbucks should ensure it gives its best sales representative the responsibility to sign up new businesses it has created with its new customers. The company should intensively research on its new prospective customer’s preference (Levy & Weitz, 2007). This will help it appear as if there is a natural match with the new customers thus increasing their loyalty to the company’s product. ... In a SWOT analysis, companies always assesses their internal weaknesses to identify what they are not able to do based on their existing abilities.Starbuck, in many countries has been facing market penetration challenges. This has solely been blamed on weaknesses of its sales approach. The company need to address this identified weakness by fixing or completely eliminating it. Though it can’t completely eliminate its sales approach, the company can opt to train its sales personnel and allocate them some extra tools (Kotler & Lee, 2005). Secondly, to overcome this marketing problem, Starbucks need to invest in customer relationship management softwares, and then ensure it avails them to its sales personnel. This will encourage the sales people to use the vital available customer information for their sales call. The company should also consider offering training to its sales personnel on the use of CRM applications as this will help them strengthen their sales approach. Many of coffee lovers customers are with time becoming more environmental conscious with their purchasing habits (Ottman, 2011). This is a great opportunity for Starbucks to come up with a comprehensive promotional plan to markets the green initiatives of this company. With such a marketing initiatives Starbucks will perfectly find a favorable placement in the market. Starbucks faces a great market threat from its competitors. To address this threat from SWOT analysis, the company can opt to strengthen itself to meet these prevailing threats (Kotler & Lee, 2005). With its much resource focused to controlling its home market, Starbucks will be stretched to meet the low cost competition from its oversea markets. So, to

Semiotic Analysis is Lanvin Paris Research Paper

Semiotic Analysis is Lanvin Paris - Research Paper Example Semiosis has the ability to make models, which means that people have the capacity to produce and comprehend the specific types of images required for codifying perceptual inputs (Sebeok and Danesi 2000). Semiosis allows for representation and understanding this representation, which is a capacity of all human beings. The exploratory stage of knowing and understanding an object constitutes a sensory modeling phase required of codifying an image (ibid). Â  Lanvin Paris was founded in 1889 by Jeanne Lanvin and is considered the oldest French couture house. It has become a reference for fashion, accessories, and perfume for the Parisian industry. Lanvin Paris is apparently named after the person who conceived it and is now recognized worldwide for its elegance in style and refinement. Artists and young talents from several domains surround the fashion firm in which an outstanding cultural heritage is a result. This artistic tradition is perpetuated by Lanvin through its advertising campaigns.Lanvin is geographically situated in the place where it was first established, a street known for its standing in the luxury market, particularly at 15 & 27 Faubourg Saint-Honore, Paris. The Lanvin brand has become a reference for luxury in terms of perfumes and fashion even in the US, Europe, Asia, and other continents.Fashion advertising, like the kind of advertising pursued by Lanvin, is an excellent example of identity-image producing media. Fashion possesses a cultural language of style which it is acknowledged for, and identity is said to be tied to the nature of the product being worn since they are shown for public display (Rhodes and Zuloago 2003). The domain of high fashion advertising is said to describe a certain identity which is unified according to general types of what they signify - young women, high-class people, high status, etc. in which this identity is set by the constant repetition and variation of images (ibid). This set of imagery is created in a unified manner by highly paid artists, designers, photographers, models who promote image identities to the general public by advertising the products according to image-based identity. Products such as high fashion, in particular, are marketed to a select few of consumers due to their high cost, although the identity promoted by these products is meant for the general public by advertising them to glossy magazines. Lanvin Paris is an example of this produc t.It is clear that an advertising image is analyzed semiotically in order to disclose the underlying meaning embodied in a text or an image itself. Since semiotics constitutes the sign systems within texts and their role in creating meaning, the sign becomes an iconic sign as it resembles or implies what it signifies.